In a survey from March 2023, among marketers from countries in selected countries in Europe, the Middle East, and Africa (EMEA), 35 percent of respondents said they used data from their own social media accounts for marketing decisions. From the presented countries, the share was highest in Ireland, at 46 percent.
Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023
Sample consisted of marketing decision-makers such as chief marketing officers, marketing vice presidents, marketing directors, marketing executives, CEOs and other decision makers from B2C (44 percent), B2B (27 percent) and B2B2C companies (30 percent) ), of which n=675 in the UK, n=100 in the Republic of Ireland, n=601 in France, n=500 in Germany, n=80 in Austria, n=60 in Switzerland.
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TREND REPORT. (August 16, 2023). Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT. "Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023." Chart. August 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT. (2023). Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT. "Share of Marketers Using Data from Their Own Social Media Accounts for Marketing Decisions in Selected Countries in Europe, The Middle East, and Africa (Emea) as of March 2023." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1409365/marketers-using-social-media-for-decision-making-emea/
TREND REPORT, Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 Statista, https://www.statista.com/statistics/1409365/marketers-using-social-media-for-decision-making-emea/ (last visited December 22, 2024)
Share of marketers using data from their own social media accounts for marketing decisions in selected countries in Europe, the Middle East, and Africa (EMEA) as of March 2023 [Graph], TREND REPORT, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1409365/marketers-using-social-media-for-decision-making-emea/
