During a March 2023 survey among internet users following brands on social media in Spain, 61 percent of respondents said they did so to get informed and understand the news. This was followed by 53 percent of respondents stating they followed brands on social media to entertain themselves.
Leading reasons why consumers followed brands on social media in Spain as of March 2023
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Share of respondents
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IAB Spain. (May 10, 2023). Leading reasons why consumers followed brands on social media in Spain as of March 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. "Leading reasons why consumers followed brands on social media in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. (2023). Leading reasons why consumers followed brands on social media in Spain as of March 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. "Leading Reasons Why Consumers Followed Brands on Social Media in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain, Leading reasons why consumers followed brands on social media in Spain as of March 2023 Statista, https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/ (last visited August 24, 2024)
Leading reasons why consumers followed brands on social media in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/