During a March 2023 survey among internet users following brands on social media in Spain, 61 percent of respondents said they did so to get informed and understand the news. This was followed by 53 percent of respondents stating they followed brands on social media to entertain themselves.
Leading reasons why consumers followed brands on social media in Spain as of March 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Spain. (May 10, 2023). Leading reasons why consumers followed brands on social media in Spain as of March 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. "Leading reasons why consumers followed brands on social media in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. (2023). Leading reasons why consumers followed brands on social media in Spain as of March 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain. "Leading Reasons Why Consumers Followed Brands on Social Media in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
IAB Spain, Leading reasons why consumers followed brands on social media in Spain as of March 2023 Statista, https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/ (last visited December 22, 2024)
Leading reasons why consumers followed brands on social media in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1409258/leading-reasons-consumers-follow-brands-on-social-media-spain/
