During a March 2023 survey among internet users following brands on social media in Spain, 68 percent of respondents said they followed entertainment, culture, and media brands. This was followed by 56 percent of respondents stating they followed travel, transport, and tourism brands.
Brand categories most followed on social media in Spain as of March 2023
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IAB Spain. (May 10, 2023). Brand categories most followed on social media in Spain as of March 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain. "Brand categories most followed on social media in Spain as of March 2023." Chart. May 10, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain. (2023). Brand categories most followed on social media in Spain as of March 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain. "Brand Categories Most Followed on Social Media in Spain as of March 2023." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1409226/most-followed-brand-categories-social-media-spain/
IAB Spain, Brand categories most followed on social media in Spain as of March 2023 Statista, https://www.statista.com/statistics/1409226/most-followed-brand-categories-social-media-spain/ (last visited December 30, 2024)
Brand categories most followed on social media in Spain as of March 2023 [Graph], IAB Spain, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1409226/most-followed-brand-categories-social-media-spain/
