In 2023, more than 30 percent of consumers of beauty products worldwide preferred to search for their products on leading marketplaces online. Nearly 20 percent of respondents preferred to browse brand websites, while only around 15 percent used retailer sites as their go-to choice for online beauty product searches.
Leading sources preferred to search for beauty products online worldwide in 2023
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The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading sources preferred to search for beauty products online worldwide in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading sources preferred to search for beauty products online worldwide in 2023." Chart. June 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. (2023). Leading sources preferred to search for beauty products online worldwide in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading Sources Preferred to Search for Beauty Products Online Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce, Leading sources preferred to search for beauty products online worldwide in 2023 Statista, https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/ (last visited July 22, 2024)
Leading sources preferred to search for beauty products online worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/