In 2023, more than 30 percent of consumers of beauty products worldwide preferred to search for their products on leading marketplaces online. Nearly 20 percent of respondents preferred to browse brand websites, while only around 15 percent used retailer sites as their go-to choice for online beauty product searches.
Leading sources preferred to search for beauty products online worldwide in 2023
The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Wunderman Thompson Commerce. (June 27, 2023). Leading sources preferred to search for beauty products online worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading sources preferred to search for beauty products online worldwide in 2023." Chart. June 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. (2023). Leading sources preferred to search for beauty products online worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce. "Leading Sources Preferred to Search for Beauty Products Online Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
Wunderman Thompson Commerce, Leading sources preferred to search for beauty products online worldwide in 2023 Statista, https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/ (last visited December 21, 2024)
Leading sources preferred to search for beauty products online worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1409203/beauty-product-inspiration-sources-worldwide/
