According to a June 2023 study, the most popular European beach on social media was Omaha Beach. The beach, which is located in Northern France, was mentioned in around 152 thousand Instagram posts and had 132 million views on TikTok.
Most popular beaches on social media in Europe as of June 2023
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Instagram hashtags
TikTok views
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¹ The source looked at the best beaches according to Google Maps and selected the ones that had the best ratings and at least 500 reviews. The selected beaches were then ranked by average rating and number of reviews to create a starting list. To define the most viral beaches on social media, the source looked at Instagram posts and TikTok views using the names of the beaches as #. Where the names included a special character, the naked names or most common names were used.
For the European ranking, the source considered European Union countries that have coasts on the Mediterranean Sea.
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Holidu.uk. (August 24, 2023). Most popular beaches on social media in Europe as of June 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1409201/most-popular-european-beaches-on-social-media/
Holidu.uk. "Most popular beaches on social media in Europe as of June 2023." Chart. August 24, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1409201/most-popular-european-beaches-on-social-media/
Holidu.uk. (2023). Most popular beaches on social media in Europe as of June 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1409201/most-popular-european-beaches-on-social-media/
Holidu.uk. "Most Popular Beaches on Social Media in Europe as of June 2023." Statista, Statista Inc., 24 Aug 2023, https://www.statista.com/statistics/1409201/most-popular-european-beaches-on-social-media/
Holidu.uk, Most popular beaches on social media in Europe as of June 2023 Statista, https://www.statista.com/statistics/1409201/most-popular-european-beaches-on-social-media/ (last visited August 24, 2024)
Most popular beaches on social media in Europe as of June 2023 [Graph], Holidu.uk, August 24, 2023. [Online]. Available: https://www.statista.com/statistics/1409201/most-popular-european-beaches-on-social-media/