In 2023, consumers worldwide have different preferences on how to search for their health and pharmaceutical products online. Nearly a quarter of consumers said they preferred to search for these products on leading online marketplaces, while only around 15 percent of respondents used search engines. Similarly, roughly 14 percent of respondents searched for pharmaceutical products on retailer sites.
Leading online sources to search for health and pharmaceutical products worldwide in 2023
Characteristic
Share of respondents
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The survey included 31,647 consumers across 18 international markets; UK, US, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, UAE, Netherlands, Germany, South Africa and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Leading online sources to search for health and pharmaceutical products worldwide in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1409028/search-pharmaceutical-sources-online/
Wunderman Thompson Commerce. "Leading online sources to search for health and pharmaceutical products worldwide in 2023." Chart. June 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1409028/search-pharmaceutical-sources-online/
Wunderman Thompson Commerce. (2023). Leading online sources to search for health and pharmaceutical products worldwide in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1409028/search-pharmaceutical-sources-online/
Wunderman Thompson Commerce. "Leading Online Sources to Search for Health and Pharmaceutical Products Worldwide in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1409028/search-pharmaceutical-sources-online/
Wunderman Thompson Commerce, Leading online sources to search for health and pharmaceutical products worldwide in 2023 Statista, https://www.statista.com/statistics/1409028/search-pharmaceutical-sources-online/ (last visited July 22, 2024)
Leading online sources to search for health and pharmaceutical products worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1409028/search-pharmaceutical-sources-online/