During a 2022 survey carried out among luxury goods buyers in Germany, it was found that brand websites were the most popular source of information (such as reviews, recommendations, or ideas) on luxury goods, named by 57 percent of respondents. YouTube ranked second, mentioned by 51 percent. Among the most used seven sources presented, four were social networks.
Sources of luxury product information used by luxury product buyers in Germany as of late 2022
The survey was carried out among consumers who spent at least 2,500 euros on luxury fashion, 2,500 euros on luxury jewelry, 2,500 euros on luxury watches, or 3,500 euro on luxury interior design items in the 12 months leading up to the survey.
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WatchPro. (June 21, 2023). Sources of luxury product information used by luxury product buyers in Germany as of late 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro. "Sources of luxury product information used by luxury product buyers in Germany as of late 2022." Chart. June 21, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro. (2023). Sources of luxury product information used by luxury product buyers in Germany as of late 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro. "Sources of Luxury Product Information Used by Luxury Product Buyers in Germany as of Late 2022." Statista, Statista Inc., 21 Jun 2023, https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
WatchPro, Sources of luxury product information used by luxury product buyers in Germany as of late 2022 Statista, https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/ (last visited November 03, 2024)
Sources of luxury product information used by luxury product buyers in Germany as of late 2022 [Graph], WatchPro, June 21, 2023. [Online]. Available: https://www.statista.com/statistics/1407556/information-sources-luxury-products-germany/
