In 2023, about 40 percent of health and beauty shoppers in the United States said lower prices were the reason they switched to store brands. About 26 percent of respondents stated that they chose store brands because they were annoyed with national brand price changes.
Reasons health & beauty shoppers switched to store brands in the United States in 2023
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InMobi. (April 30, 2023). Reasons health & beauty shoppers switched to store brands in the United States in 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1407538/reasons-healthand-beauty-shoppers-switched-to-store-brands-in-the-us/
InMobi. "Reasons health & beauty shoppers switched to store brands in the United States in 2023." Chart. April 30, 2023. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1407538/reasons-healthand-beauty-shoppers-switched-to-store-brands-in-the-us/
InMobi. (2023). Reasons health & beauty shoppers switched to store brands in the United States in 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1407538/reasons-healthand-beauty-shoppers-switched-to-store-brands-in-the-us/
InMobi. "Reasons Health & Beauty Shoppers Switched to Store Brands in The United States in 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1407538/reasons-healthand-beauty-shoppers-switched-to-store-brands-in-the-us/
InMobi, Reasons health & beauty shoppers switched to store brands in the United States in 2023 Statista, https://www.statista.com/statistics/1407538/reasons-healthand-beauty-shoppers-switched-to-store-brands-in-the-us/ (last visited September 27, 2024)
Reasons health & beauty shoppers switched to store brands in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1407538/reasons-healthand-beauty-shoppers-switched-to-store-brands-in-the-us/