In 2023, about 42 percent of household item shoppers in the United States said lower prices were the reason they switched to store brands. About 27 percent of respondents stated that they chose store brands because they were annoyed with national brand price changes.
Reasons household care shoppers switched to store brands in the United States in 2023
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InMobi. (April 30, 2023). Reasons household care shoppers switched to store brands in the United States in 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/
InMobi. "Reasons household care shoppers switched to store brands in the United States in 2023." Chart. April 30, 2023. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/
InMobi. (2023). Reasons household care shoppers switched to store brands in the United States in 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/
InMobi. "Reasons Household Care Shoppers Switched to Store Brands in The United States in 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/
InMobi, Reasons household care shoppers switched to store brands in the United States in 2023 Statista, https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/ (last visited September 27, 2024)
Reasons household care shoppers switched to store brands in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/