According to the results of a survey conducted in 2023, about 40 percent of U.S. baby care shoppers stated that they preferred to purchase national brands for baby care products. A similar share of participants said that they had no preference.
Brand preference among baby care shoppers in the United States in 2023, by brand type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InMobi. (April 30, 2023). Brand preference among baby care shoppers in the United States in 2023, by brand type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. "Brand preference among baby care shoppers in the United States in 2023, by brand type." Chart. April 30, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. (2023). Brand preference among baby care shoppers in the United States in 2023, by brand type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi. "Brand Preference among Baby Care Shoppers in The United States in 2023, by Brand Type." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
InMobi, Brand preference among baby care shoppers in the United States in 2023, by brand type Statista, https://www.statista.com/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/ (last visited December 30, 2024)
Brand preference among baby care shoppers in the United States in 2023, by brand type [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1407527/brand-preference-among-baby-care-shoppers-in-the-us/
