As of 2023, about 49 percent of surveyed consumers in the United States stated that, when it comes to health and beauty products, they prefer to purchase a national brand. Only 18 percent of participants said that they would rather buy the store's brand.
Brand preference among health & beauty consumers in the United States in 2023, by brand type
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InMobi. (April 30, 2023). Brand preference among health & beauty consumers in the United States in 2023, by brand type [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1407521/brand-preference-among-health-and-beauty-consumers-in-the-us/
InMobi. "Brand preference among health & beauty consumers in the United States in 2023, by brand type." Chart. April 30, 2023. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1407521/brand-preference-among-health-and-beauty-consumers-in-the-us/
InMobi. (2023). Brand preference among health & beauty consumers in the United States in 2023, by brand type. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1407521/brand-preference-among-health-and-beauty-consumers-in-the-us/
InMobi. "Brand Preference among Health & Beauty Consumers in The United States in 2023, by Brand Type." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1407521/brand-preference-among-health-and-beauty-consumers-in-the-us/
InMobi, Brand preference among health & beauty consumers in the United States in 2023, by brand type Statista, https://www.statista.com/statistics/1407521/brand-preference-among-health-and-beauty-consumers-in-the-us/ (last visited September 27, 2024)
Brand preference among health & beauty consumers in the United States in 2023, by brand type [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1407521/brand-preference-among-health-and-beauty-consumers-in-the-us/