According to a 2023 survey conducted in Italy, over three in four respondents watched live TV regularly (every day or almost every day or one to three times a week). Following closely behind were SVOD platforms with 67 percent of viewers. Interestingly, video-sharing sites like YouTube were also quite popular in Italy, with 59 percent of respondents claiming to watch them at least weekly.
Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023
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RTL Adconnect. (May 17, 2023). Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect. "Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023." Chart. May 17, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect. (2023). Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect. "Share of Consumers Watching Selected Video Platform Types at Least One to Three times a Week in Italy as of February 2023." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
RTL Adconnect, Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023 Statista, https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/ (last visited January 08, 2025)
Share of consumers watching selected video platform types at least one to three times a week in Italy as of February 2023 [Graph], RTL Adconnect, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1407432/watching-video-content-platforms-weekly-italy/
