The Statista Global Consumer Survey in 2023 revealed that, in the United Kingdom, fruits and vegetables were the leading sustainable food category purchased by Generation Z respondents. Some 29 percent of respondents stated that they had purchased sustainable or eco-friendly fruits and vegetables in the last three months.
For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.
Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023
*Total number of respondents across all generations.
**Category only shown to respondents of legal drinking age.
Survey question: "Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?" (multi-pick)
Gen Z classified as being born between 1995-2012.
For more information please visit the Global Consumer Survey home page and take a look at our methodology.
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Statista. (June 30, 2023). Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
Statista. "Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023." Chart. June 30, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
Statista. (2023). Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
Statista. "Leading Sustainable Food and Beverage Products Purchased by Generation Z in The United Kingdom as of June 2023." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
Statista, Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023 Statista, https://www.statista.com/statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/ (last visited December 23, 2024)
Leading sustainable food and beverage products purchased by Generation Z in the United Kingdom as of June 2023 [Graph], Statista, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1407404/sustainable-food-and-drink-products-bought-by-gen-z-uk/
