YouTube Music brand profile in Brazil 2024

YouTube Music brand awareness, usage, popularity, loyalty, and buzz among digital music user consumers in Brazil as of March 2024

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Source

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Number of respondents

1,246 respondents

Age group

18 to 64 years

Special properties

respondents who consume digital music services

Method of interview

Online survey

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
  • Brand popularity: "When it comes to social media, which of the following brands do you like?"
  • Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
  • Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
  • Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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Statistics on " YouTube in Latin America "

Other statistics that may interest you YouTube in Latin America

Overview

5

Benchmark

5

Performance

6

Brand awareness

6

Searches

6

Most viewed channels

7

Most subscribed channels

7

Advertising

7

Spotlight: Music

6
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