A 2024 survey found that 69 percent of Europeans preferred to watch linear TV on a weekly basis, closely followed by subscription video-on-demand platforms, with 68 percent of people using these services at least weekly. Another 55 percent of respondents admitted watching YouTube regularly.
Share of consumers watching selected video platform types at least one to three times a week in selected countries in Europe as of February 2024
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RTL Adconnect. (April 19, 2024). Share of consumers watching selected video platform types at least one to three times a week in selected countries in Europe as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1407339/watching-video-content-platforms-weekly-europe/
RTL Adconnect. "Share of consumers watching selected video platform types at least one to three times a week in selected countries in Europe as of February 2024." Chart. April 19, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1407339/watching-video-content-platforms-weekly-europe/
RTL Adconnect. (2024). Share of consumers watching selected video platform types at least one to three times a week in selected countries in Europe as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1407339/watching-video-content-platforms-weekly-europe/
RTL Adconnect. "Share of Consumers Watching Selected Video Platform Types at Least One to Three times a Week in Selected Countries in Europe as of February 2024." Statista, Statista Inc., 19 Apr 2024, https://www.statista.com/statistics/1407339/watching-video-content-platforms-weekly-europe/
RTL Adconnect, Share of consumers watching selected video platform types at least one to three times a week in selected countries in Europe as of February 2024 Statista, https://www.statista.com/statistics/1407339/watching-video-content-platforms-weekly-europe/ (last visited December 22, 2024)
Share of consumers watching selected video platform types at least one to three times a week in selected countries in Europe as of February 2024 [Graph], RTL Adconnect, April 19, 2024. [Online]. Available: https://www.statista.com/statistics/1407339/watching-video-content-platforms-weekly-europe/