Top sectors advertising on YouTube in Latin America 2023, by estimated ad spend share

Published by
J. G. Navarro,
Mar 26, 2024
In 2023, the software and apps segment accounted for an estimated 3.11 percent of the advertising spending on YouTube.com across 17 Latin American markets. Online stores followed with a share of approximately 2.3 percent, while telecommunications companies rounded up the top three with a share of two percent.

Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share

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Release date

March 2024

Region

LAC

Survey time period

2023

Special properties

estimates; including mobile and desktop devices

Supplementary notes

Including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (despite it being an unincorporated territory of the United States).

The date of release is the date of access.

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Global overview

4

Latin American overview

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Formats

6

Mobile

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Audience

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Spotlight: digital retail media

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Topics

YouTube in Latin AmericaSocial media usage in MexicoSocial media usage in Latin AmericaSocial media usage in BrazilGoogle
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