Top brands advertising on YouTube in Latin America 2023, by estimated ad spend share

Published by
J. G. Navarro,
Mar 26, 2024
In 2023, Amazon Prime Video accounted for an estimated 1.09 percent of the advertising spending on YouTube.com across 17 Latin American markets. Coca-Cola and Nestlé followed with shares of 1.03 and 0.73 percent, respectively. Brazil, Mexico, and Colombia were the Latin American countries investing the most in ads on YouTube that year.

Leading brands advertising on YouTube.com in Latin America in 2023, by estimated ad spend share

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Release date

March 2024

Region

LAC

Survey time period

2023

Special properties

estimates; including mobile and desktop devices

Supplementary notes

Including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (despite it being an unincorporated territory of the United States).

The date of release is the date of access.

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Mobile

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Topics

YouTube in Latin AmericaSocial media usage in MexicoSocial media usage in Latin AmericaSocial media usage in BrazilGoogle
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