Distribution of ad spend on YouTube in Latin America 2023, by selected market

Published by
J. G. Navarro,
Mar 26, 2024
In 2023, Brazil alone accounted for an estimated 46.24 percent of the advertising spending on YouTube.com among the 17 Latin American markets displayed. Mexico and Colombia followed with shares of about 31.5 and 5.2 percent, respectively. YouTube's top advertiser categories in Latin America that year included software and apps and online stores.

Distribution of estimated advertising spending on YouTube.com in Latin America in 2023, by selected market

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Release date

March 2024

Region

LAC

Survey time period

2023

Special properties

estimates; including mobile and desktop devices

Supplementary notes

* Included despite being an unincorporated territory of the United States.

The source does not provide any information regarding percentage points exceeding 100.
The date of release is the date of access.

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Statistics on " Digital advertising in Latin America "

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Global overview

4

Latin American overview

6

Formats

6

Mobile

4

Audience

5

Spotlight: digital retail media

6

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Topics

YouTube in Latin AmericaSocial media usage in MexicoSocial media usage in Latin AmericaSocial media usage in BrazilGoogle
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