According to a survey conducted by Rakuten Insight in July 2023, 62 percent of the respondents in Japan stated that they did not want to see ads on social media platforms because ads interrupted their viewing experience. More than a third of the respondents indicated that the irrelevance of ad content was a reason for not wanting to see social media ads.
Reasons for not wanting to see advertisements on social media platforms in Japan as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for not wanting to see advertisements on social media platforms in Japan as of July 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1407237/japan-reasons-for-not-wanting-to-see-advertisements-on-social-media-platforms/
Rakuten Insight. "Reasons for not wanting to see advertisements on social media platforms in Japan as of July 2023." Chart. August 2, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1407237/japan-reasons-for-not-wanting-to-see-advertisements-on-social-media-platforms/
Rakuten Insight. (2023). Reasons for not wanting to see advertisements on social media platforms in Japan as of July 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1407237/japan-reasons-for-not-wanting-to-see-advertisements-on-social-media-platforms/
Rakuten Insight. "Reasons for Not Wanting to See Advertisements on Social Media Platforms in Japan as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1407237/japan-reasons-for-not-wanting-to-see-advertisements-on-social-media-platforms/
Rakuten Insight, Reasons for not wanting to see advertisements on social media platforms in Japan as of July 2023 Statista, https://www.statista.com/statistics/1407237/japan-reasons-for-not-wanting-to-see-advertisements-on-social-media-platforms/ (last visited November 22, 2024)
Reasons for not wanting to see advertisements on social media platforms in Japan as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1407237/japan-reasons-for-not-wanting-to-see-advertisements-on-social-media-platforms/