Pharma advertisers in the United States spent around 1.1 billion U.S. dollars in advertising in January 2023. According to the source's estimates, ad spending in the pharma industry remained stable compared to the previous month. The category recorded one of the largest ad expenditures in the country.
Pharma advertising spending in the United States from October 2022 to January 2023
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MediaRadar. (February 20, 2023). Pharma advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1407234/pharma-ad-spend-us/
MediaRadar. "Pharma advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars)." Chart. February 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1407234/pharma-ad-spend-us/
MediaRadar. (2023). Pharma advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1407234/pharma-ad-spend-us/
MediaRadar. "Pharma Advertising Spending in The United States from October 2022 to January 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1407234/pharma-ad-spend-us/
MediaRadar, Pharma advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1407234/pharma-ad-spend-us/ (last visited December 21, 2024)
Pharma advertising spending in the United States from October 2022 to January 2023 (in billion U.S. dollars) [Graph], MediaRadar, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1407234/pharma-ad-spend-us/