According to a survey conducted by Rakuten Insight in July 2023, 46 percent of the respondents in Japan clicked on advertisements on social media platforms out of curiosity even if they had no intention to purchase the product or service. About a third of the respondents stated that they clicked on social media ads if the content was relevant to them.
Reasons for clicking on advertisements on social media platforms in Japan as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in Japan as of July 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1407216/japan-reasons-for-clicking-on-social-media-advertisements/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in Japan as of July 2023." Chart. August 2, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1407216/japan-reasons-for-clicking-on-social-media-advertisements/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in Japan as of July 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1407216/japan-reasons-for-clicking-on-social-media-advertisements/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in Japan as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1407216/japan-reasons-for-clicking-on-social-media-advertisements/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in Japan as of July 2023 Statista, https://www.statista.com/statistics/1407216/japan-reasons-for-clicking-on-social-media-advertisements/ (last visited November 22, 2024)
Reasons for clicking on advertisements on social media platforms in Japan as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1407216/japan-reasons-for-clicking-on-social-media-advertisements/
