According to a survey conducted by Rakuten Insight in July 2023, 62 percent of the respondents in Japan did not want to see sponsored ads on social media platforms. The survey also showed that about a fifth of the respondents were only interested in personalized ads.
Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1407164/japan-willingness-to-view-sponsored-advertisements-on-social-media/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023." Chart. August 2, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1407164/japan-willingness-to-view-sponsored-advertisements-on-social-media/
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1407164/japan-willingness-to-view-sponsored-advertisements-on-social-media/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in Japan as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1407164/japan-willingness-to-view-sponsored-advertisements-on-social-media/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023 Statista, https://www.statista.com/statistics/1407164/japan-willingness-to-view-sponsored-advertisements-on-social-media/ (last visited November 22, 2024)
Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1407164/japan-willingness-to-view-sponsored-advertisements-on-social-media/
