Leading attitudes toward digital text-to-speech advertising in Spain 2023

Leading attitudes toward advertising on digital text-to-speech content among consumers in Spain as of January 2023

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Statistic: Leading attitudes toward advertising on digital text-to-speech content among consumers in Spain as of January 2023
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In cooperation with

IAB Spain

Release date

February 2023

Region

Spain

Survey time period

December 7, 2022, to January 3, 2023

Number of respondents

55 respondents

Age group

16-70 years

Special properties

among internet users listening to digital text-to-speech content*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Digital audio content from the transcription of written content to audio, generally through artificial intelligence (AI) systems.

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Overview

5

Leading players

5

Radio advertising

4

Digital audio advertising

3

Podcast advertising

6

Consumer perception

3

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