During a survey conducted among internet users listening to delayed online radio in Spain between December 2022 and January 2023, 49 percent of respondents said that advertising prevented them from consulting content and interrupted them. This was followed by 37 percent of respondents stating that the amount of advertising the format offered was reasonable.
Leading attitudes toward advertising on delayed online radio among consumers in Spain as of January 2023
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Share of respondents
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IAB Spain. (February 16, 2023). Leading attitudes toward advertising on delayed online radio among consumers in Spain as of January 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1407123/attitudes-delayed-online-radio-advertising-spain/
IAB Spain. "Leading attitudes toward advertising on delayed online radio among consumers in Spain as of January 2023." Chart. February 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1407123/attitudes-delayed-online-radio-advertising-spain/
IAB Spain. (2023). Leading attitudes toward advertising on delayed online radio among consumers in Spain as of January 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1407123/attitudes-delayed-online-radio-advertising-spain/
IAB Spain. "Leading Attitudes toward Advertising on Delayed Online Radio among Consumers in Spain as of January 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1407123/attitudes-delayed-online-radio-advertising-spain/
IAB Spain, Leading attitudes toward advertising on delayed online radio among consumers in Spain as of January 2023 Statista, https://www.statista.com/statistics/1407123/attitudes-delayed-online-radio-advertising-spain/ (last visited August 24, 2024)
Leading attitudes toward advertising on delayed online radio among consumers in Spain as of January 2023 [Graph], IAB Spain, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1407123/attitudes-delayed-online-radio-advertising-spain/