In a survey conducted in 2023 among New Zealanders on their views of tourism, the top perceived positive impact of tourism on culture, values, and heritage in New Zealand was that the industry enabled locals to share their culture and values with the rest of the world, with around 85 percent of respondents indicating this.
Perceived positive impacts of tourism on culture, values, and heritage in New Zealand as at May 2023
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Perceived positive impacts of tourism on culture, values, and heritage in New Zealand as at May 2023
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weighted by gender, age, and region to be representative of the New Zealand population based on 2018 population estimates
Method of interview
Online survey
Supplementary notes
Minimum quotas were set to ensure sufficient representation from traditional tourism hotspots.
Participants were asked about their perception of the impacts of tourism on culture, values, and heritage using a five point scale where 1 = strongly disagree and 5 = strongly agree. Only responses indicating strong disagreement (1) and disagreement (2) are represented in this dataset.
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Tourism New Zealand. (July 19, 2023). Perceived positive impacts of tourism on culture, values, and heritage in New Zealand as at May 2023 [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/1407111/new-zealand-perceived-positive-impacts-of-tourism-on-culture-values-and-heritage/
Tourism New Zealand. "Perceived positive impacts of tourism on culture, values, and heritage in New Zealand as at May 2023." Chart. July 19, 2023. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/1407111/new-zealand-perceived-positive-impacts-of-tourism-on-culture-values-and-heritage/
Tourism New Zealand. (2023). Perceived positive impacts of tourism on culture, values, and heritage in New Zealand as at May 2023. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/1407111/new-zealand-perceived-positive-impacts-of-tourism-on-culture-values-and-heritage/
Tourism New Zealand. "Perceived Positive Impacts of Tourism on Culture, Values, and Heritage in New Zealand as at May 2023." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1407111/new-zealand-perceived-positive-impacts-of-tourism-on-culture-values-and-heritage/
Tourism New Zealand, Perceived positive impacts of tourism on culture, values, and heritage in New Zealand as at May 2023 Statista, https://www.statista.com/statistics/1407111/new-zealand-perceived-positive-impacts-of-tourism-on-culture-values-and-heritage/ (last visited February 20, 2025)
Perceived positive impacts of tourism on culture, values, and heritage in New Zealand as at May 2023 [Graph], Tourism New Zealand, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1407111/new-zealand-perceived-positive-impacts-of-tourism-on-culture-values-and-heritage/
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