According to a survey by Rakuten Insight in Malaysia in July 2023, 61 percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, 43 percent of respondents said they also clicked on social media ads because the content was entertaining.
Reasons for clicking on advertisements on social media platforms in Malaysia as of July 2023
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Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in Malaysia as of July 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1407049/malaysia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in Malaysia as of July 2023." Chart. August 2, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1407049/malaysia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in Malaysia as of July 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1407049/malaysia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in Malaysia as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1407049/malaysia-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in Malaysia as of July 2023 Statista, https://www.statista.com/statistics/1407049/malaysia-reasons-for-clicking-on-social-media-ads/ (last visited November 19, 2024)
Reasons for clicking on advertisements on social media platforms in Malaysia as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1407049/malaysia-reasons-for-clicking-on-social-media-ads/
