During a survey conducted among internet users listening to podcasts in Spain between December 2022 and January 2023, 52 percent of respondents said that advertising prevented them from consulting content and interrupted them. This was followed by 30 percent of respondents stating that the amount of advertising the format offered was reasonable.
Leading attitudes toward podcast advertising among consumers in Spain as of January 2023
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IAB Spain. (February 16, 2023). Leading attitudes toward podcast advertising among consumers in Spain as of January 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1407028/attitudes-podcast-advertising-spain/
IAB Spain. "Leading attitudes toward podcast advertising among consumers in Spain as of January 2023." Chart. February 16, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1407028/attitudes-podcast-advertising-spain/
IAB Spain. (2023). Leading attitudes toward podcast advertising among consumers in Spain as of January 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1407028/attitudes-podcast-advertising-spain/
IAB Spain. "Leading Attitudes toward Podcast Advertising among Consumers in Spain as of January 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1407028/attitudes-podcast-advertising-spain/
IAB Spain, Leading attitudes toward podcast advertising among consumers in Spain as of January 2023 Statista, https://www.statista.com/statistics/1407028/attitudes-podcast-advertising-spain/ (last visited November 23, 2024)
Leading attitudes toward podcast advertising among consumers in Spain as of January 2023 [Graph], IAB Spain, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1407028/attitudes-podcast-advertising-spain/
