During an April 2023 study among consumers in the United States, little more than one-third (or 34 percent) of respondents said they purchased online either the exact product or a product from the same brand after seeing it in a TV program or film product placement throughout the six months preceding the survey. According to another source, U.S. product placement spending surpassed 14 billion U.S. dollars in 2022.
Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023
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Statista. (August 21, 2023). Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
Statista. "Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023." Chart. August 21, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
Statista. (2023). Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
Statista. "Percentage of Consumers Who Bought Online from a Brand after Seeing It in a Tv Program or Film in The United States as of April 2023." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
Statista, Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023 Statista, https://www.statista.com/statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/ (last visited December 18, 2024)
Percentage of consumers who bought online from a brand after seeing it in a TV program or film in the United States as of April 2023 [Graph], Statista, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1406965/share-consumers-purchasing-online-brand-tv-film-product-placement-united-states/
