During an April 2023 study among consumers in the United States, almost one-third (or 32 percent) of respondents reported visiting a brand's website after spotting it in a TV program or film product placement throughout the six months preceding the survey. According to another source, U.S. product placement spending surpassed 14 billion U.S. dollars in 2022.
Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023
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Statista. (August 21, 2023). Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1406959/share-consumers-brand-website-tv-film-product-placement-united-states/
Statista. "Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023." Chart. August 21, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1406959/share-consumers-brand-website-tv-film-product-placement-united-states/
Statista. (2023). Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1406959/share-consumers-brand-website-tv-film-product-placement-united-states/
Statista. "Percentage of Consumers Who Visited a Brand's Website after Seeing It Placed in a Tv Program or Film in The United States as of April 2023." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1406959/share-consumers-brand-website-tv-film-product-placement-united-states/
Statista, Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023 Statista, https://www.statista.com/statistics/1406959/share-consumers-brand-website-tv-film-product-placement-united-states/ (last visited November 21, 2024)
Percentage of consumers who visited a brand's website after seeing it placed in a TV program or film in the United States as of April 2023 [Graph], Statista, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1406959/share-consumers-brand-website-tv-film-product-placement-united-states/
