During an April 2023 survey among consumers in the United States, over half (or 52 percent) somewhat or strongly agreed that they would rather watch a TV program containing product placement than a TV program with traditional commercial breaks. Less than 15 percent disagreed. According to another source, U.S. product placement spending surpassed 14 billion U.S. dollars in 2022.
Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023
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BENlabs. (August 15, 2023). Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs. "Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023." Chart. August 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs. (2023). Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs. "Percentage of Consumers Who Would Rather Watch a Tv Program Containing Product Placement than a Tv Program with Traditional Commercial Breaks in The United States as of April 2023." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
BENlabs, Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023 Statista, https://www.statista.com/statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/ (last visited December 22, 2024)
Percentage of consumers who would rather watch a TV program containing product placement than a TV program with traditional commercial breaks in the United States as of April 2023 [Graph], BENlabs, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1406955/share-consumers-prefer-tv-product-placement-commercial-breaks-united-states/
