During a December 2022 survey among decision-making marketers in the United States, over half (or 57 percent) said product placement was either a little or somewhat effective at driving cultural relevance for a brand. More than one-third (36 percent) stated it was highly effective. According to another source, U.S. product placement spending surpassed 14 billion U.S. dollars in 2022.
Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022
among senior marketing managers or people occupying positions above with direct responsibility for marketing spending and innovation at their companies
Supplementary notes
* Statista calculated the figure based on the source's data.
The source does not specify the survey type.
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Statista. (August 21, 2023). Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1406935/effectiveness-product-placement-driving-cultural-relevance-brand-united-states/
Statista. "Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022." Chart. August 21, 2023. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1406935/effectiveness-product-placement-driving-cultural-relevance-brand-united-states/
Statista. (2023). Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1406935/effectiveness-product-placement-driving-cultural-relevance-brand-united-states/
Statista. "Effectiveness of Product Placements at Driving Cultural Relevance for a Brand According to Marketers in The United States as of December 2022." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1406935/effectiveness-product-placement-driving-cultural-relevance-brand-united-states/
Statista, Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022 Statista, https://www.statista.com/statistics/1406935/effectiveness-product-placement-driving-cultural-relevance-brand-united-states/ (last visited November 12, 2024)
Effectiveness of product placements at driving cultural relevance for a brand according to marketers in the United States as of December 2022 [Graph], Statista, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1406935/effectiveness-product-placement-driving-cultural-relevance-brand-united-states/
