In 2023, TV alone accounted for over three-quarters – or 75.4 percent – of product placement spending in the United States. Film and digital media followed with shares of 15.3 and four percent, respectively. U.S. product placement revenue surpassed 16.5 billion U.S. dollars that year.
Distribution of product placement spending in the United States in 2023, by channel
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Statista. (August 20, 2024). Distribution of product placement spending in the United States in 2023, by channel [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista. "Distribution of product placement spending in the United States in 2023, by channel." Chart. August 20, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista. (2024). Distribution of product placement spending in the United States in 2023, by channel. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista. "Distribution of Product Placement Spending in The United States in 2023, by Channel." Statista, Statista Inc., 20 Aug 2024, https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
Statista, Distribution of product placement spending in the United States in 2023, by channel Statista, https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/ (last visited December 18, 2024)
Distribution of product placement spending in the United States in 2023, by channel [Graph], Statista, August 20, 2024. [Online]. Available: https://www.statista.com/statistics/1406916/distribution-product-placement-spending-channel-united-states/
