YouTube penetration in selected Latin American countries 2023

Published by
Tiago Bianchi,
Aug 31, 2023
As of July 2023, Chile was the Latin American country with the highest YouTube penetration, at approximately 85.3 percent. Argentina ranked second, followed by Brazil and Mexico. Additionally, the global YouTube reach in April 2023 was approximately 36.8 percent.

YouTube penetration in selected Latin American countries as of July 2023

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Release date

July 2023

Region

LAC

Survey time period

July 2023

Age group

18 years and older

Special properties

number of adult users that avertisers can reach on YouTube compared to the adult population

Supplementary notes

According to the source: "Data are not available for all locations, worldwide figure based on available locations only."

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Overview

5

Benchmark

5

Performance

6

Brand awareness

6

Searches

6

Most viewed channels

7

Most subscribed channels

7

Advertising

7

Spotlight: Music

6

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