YouTube penetration in selected Latin American countries 2024

Published by
Tiago Bianchi,
Nov 13, 2024

As of October 2024, Chile was the Latin American country with the highest YouTube penetration, at approximately 84.2 percent. Argentina ranked second, followed by Mexico and Brazil. Additionally, the global YouTube reach in that month was approximately 39.2 percent.

YouTube penetration in selected Latin American countries as of October 2024

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Release date

October 2024

Region

LAC

Survey time period

October 2024

Age group

18 years and older

Special properties

number of adult users that avertisers can reach on YouTube compared to the adult population

Supplementary notes

According to the source: "Data are not available for all locations, worldwide figure based on available locations only."

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Statistics on " YouTube in Latin America "

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Other statistics that may interest you YouTube in Latin America

Overview

5

Benchmark

5

Performance

6

Brand awareness

6

Searches

6

Most viewed channels

7

Most subscribed channels

7

Advertising

7

Spotlight: Music

6

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Topics

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