As of July 2023, hyaluronic acid was the most-sold active ingredient in the beauty and personal care category on Amazon.com. Hyaluronic acid generated around 33 million U.S. dollars in gross merchandise value (GMV). Vitamin E ranked second, with a GMV of nearly eight million U.S. dollars, followed by vitamin C with over six million U.S. dollars.
Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023
(in million U.S. dollars)
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Brightdata. (July 1, 2023). Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/?campaign=BranchenID-413&utm_souce=Blog
Brightdata. "Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars)." Chart. July 1, 2023. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/?campaign=BranchenID-413&utm_souce=Blog
Brightdata. (2023). Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/?campaign=BranchenID-413&utm_souce=Blog
Brightdata. "Best-selling Active Ingredients in The Beauty and Personal Care Category on Amazon.Com in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/?campaign=BranchenID-413&utm_souce=Blog
Brightdata, Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/?campaign=BranchenID-413&utm_souce=Blog (last visited October 16, 2024)
Best-selling active ingredients in the beauty and personal care category on Amazon.com in 2023 (in million U.S. dollars) [Graph], Brightdata, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1406869/top-selling-personal-care-brands-amazon-active-ingredients/?campaign=BranchenID-413&utm_souce=Blog