As of May 2023, nearly three out of four surveyed advertising agencies in Brazil reported working with digital retail media at Amazon. Mercado Livre – mostly known as Mercado Libre – followed, mentioned by 64 percent. Americanas and RD Ads tied in third place, with 18 percent each.
Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023
The source adds that it surveyed over 100 professionals and over 60 companies, of which 47 percent belonged to the retail segment, 37 percent were manufacturers, and 37 percent were advertising agencies.
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Newtail. (July 14, 2023). Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail. "Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023." Chart. July 14, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail. (2023). Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail. "Leading Digital Retail Media Networks (Rmns) among Advertising Agencies in Brazil as of May 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
Newtail, Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023 Statista, https://www.statista.com/statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/ (last visited December 22, 2024)
Leading digital retail media networks (RMNs) among advertising agencies in Brazil as of May 2023 [Graph], Newtail, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1406806/ad-agencies-digital-retail-media-networks-rmns-brazil/
