During a survey among internet users recalling ads on digital audio platforms in Spain between December 2022 and January 2023, 63 percent of respondents agreed that the amount of digital audio advertising they received was reasonable. This was followed by 61 percent of respondents agreeing that digital audio advertising allowed them to obtain information on a brand, product, or service they already knew.
Leading attitudes toward digital audio advertising among consumers in Spain as of January 2023
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IAB Spain. (February 16, 2023). Leading attitudes toward digital audio advertising among consumers in Spain as of January 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406724/attitudes-digital-audio-advertising-spain/
IAB Spain. "Leading attitudes toward digital audio advertising among consumers in Spain as of January 2023." Chart. February 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406724/attitudes-digital-audio-advertising-spain/
IAB Spain. (2023). Leading attitudes toward digital audio advertising among consumers in Spain as of January 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406724/attitudes-digital-audio-advertising-spain/
IAB Spain. "Leading Attitudes toward Digital Audio Advertising among Consumers in Spain as of January 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1406724/attitudes-digital-audio-advertising-spain/
IAB Spain, Leading attitudes toward digital audio advertising among consumers in Spain as of January 2023 Statista, https://www.statista.com/statistics/1406724/attitudes-digital-audio-advertising-spain/ (last visited December 22, 2024)
Leading attitudes toward digital audio advertising among consumers in Spain as of January 2023 [Graph], IAB Spain, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1406724/attitudes-digital-audio-advertising-spain/
