Global iOS app CPT in the Apple App Store 2021-2022

Cost per tap (CPT) of search advertising in the Apple App Store worldwide from 1st quarter 2021 to 3rd quarter 2022

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2022

Region

Worldwide

Survey time period

Q1 2021 to Q3 2022

Special properties

based on the analysis of approximately 398 million taps via SearchAds.com, wider industry metrics may vary

Supplementary notes

Cost per tap (CPT) identifies spending divided by taps

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Statistics on " App Store Optimization "

Other statistics that may interest you App Store Optimization

App market

6

App distribution

7

App updates and delistings

8

ASO specifics: category keywords

8

ASO specifics: iOS keyword searching

6

ASO specifics: visual elements

7

Advertising spotlight: Apple Search Ads (ASA)

5
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.