Global iOS app TTR in the Apple App Store 2022, by market

Published by Laura Ceci, Nov 12, 2024
Between January and September 2023, the average tap-through rate (TTR) worldwide was 4.6 on average in the examined period. Germany reported the highest TTR, of approximately 6.85 percent, while the United States ranked second with 6.40 percent. Malaysia, Thailand, and Taiwan were the three markets reporting the lowest TTR, between 2.6 percent and 2.10 percent.

Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2022

Region

Worldwide

Survey time period

January to September 2022

Special properties

based on the analysis of approximately 398 million taps via SearchAds.com, wider industry metrics may vary

Supplementary notes

Tap through rate (TTR) indicates taps divided by impressions

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " App Store Optimization "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you App Store Optimization

App market

6

App distribution

7

App updates and delistings

8

ASO specifics: category keywords

8

ASO specifics: iOS keyword searching

6

ASO specifics: visual elements

7

Advertising spotlight: Apple Search Ads (ASA)

5

Further Content: You might find this interesting as well

Topics

ASO - App Store OptimizationApp storesApple App StoreMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.