Global iOS app TTR in the Apple App Store 2022, by market

Published by Laura Ceci, Nov 12, 2024
Between January and September 2023, the average tap-through rate (TTR) worldwide was 4.6 on average in the examined period. Germany reported the highest TTR, of approximately 6.85 percent, while the United States ranked second with 6.40 percent. Malaysia, Thailand, and Taiwan were the three markets reporting the lowest TTR, between 2.6 percent and 2.10 percent.

Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market

CharacteristicTap through rate
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Showing entries 1 to 13 (20 entries in total)
Statistic: Tap through rate (TTR) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by market

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Release date

November 2022

Region

Worldwide

Survey time period

January to September 2022

Special properties

based on the analysis of approximately 398 million taps via SearchAds.com, wider industry metrics may vary

Supplementary notes

Tap through rate (TTR) indicates taps divided by impressions

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