During a survey conducted among internet users in Spain in December 2022, 37 percent of respondents said indoor digital out-of-home (DOOH) advertising made them search for information online. The same share of interviewees stated it made them think of the product or brand being advertised. This was followed by 31.1 percent saying indoor DOOH advertising gave them useful information.
Leading experiences associated to indoor digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022
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IAB Spain. (January 18, 2023). Leading experiences associated to indoor digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406678/experiences-indoor-dooh-advertising-spain/
IAB Spain. "Leading experiences associated to indoor digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406678/experiences-indoor-dooh-advertising-spain/
IAB Spain. (2023). Leading experiences associated to indoor digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406678/experiences-indoor-dooh-advertising-spain/
IAB Spain. "Leading Experiences Associated to Indoor Digital Out-of-home (Dooh) Advertising According to Consumers in Spain as of December 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1406678/experiences-indoor-dooh-advertising-spain/
IAB Spain, Leading experiences associated to indoor digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 Statista, https://www.statista.com/statistics/1406678/experiences-indoor-dooh-advertising-spain/ (last visited December 22, 2024)
Leading experiences associated to indoor digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1406678/experiences-indoor-dooh-advertising-spain/
