Apple started using cost per tap (CPT) as pricing module for its search campaigns in June 2022. Between January and September 2023, CPT for sport apps on the Apple App Store amounted to almost 10 U.S. dollars. Finance apps presented the second most expensive CPT for search ads on the Apple App Store, at approximately 3.60 U.S. dollars. By comparison, photo and video apps reported CPT of less than 0.60 U.S. dollars.
Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category
(in U.S. dollars)
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MobileAction. (November 29, 2022). Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction. "Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars)." Chart. November 29, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction. (2022). Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction. "Cost per Tap (Cpt) of Search Advertising Campaigns in The Apple App Store Worldwide from January to September 2022, by App Category (in U.S. Dollars)." Statista, Statista Inc., 29 Nov 2022, https://www.statista.com/statistics/1406669/cpt-ios-apps-search-by-category/
MobileAction, Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars) Statista, https://www.statista.com/statistics/1406669/cpt-ios-apps-search-by-category/ (last visited December 03, 2024)
Cost per tap (CPT) of search advertising campaigns in the Apple App Store worldwide from January to September 2022, by app category (in U.S. dollars) [Graph], MobileAction, November 29, 2022. [Online]. Available: https://www.statista.com/statistics/1406669/cpt-ios-apps-search-by-category/
