During a 2023 survey in Brazil, almost half (or 46 percent) of responding advertising agencies said improving sales of strategic products on e-commerce platforms was their goal with digital retail media campaigns for manufacturers. Increasing brand visibility by highlighting its products on strategic e-commerce platforms ranked second, mentioned by 27 percent of respondents.
Advertising agencies' leading goals with digital retail media campaigns for manufacturers in Brazil as of May 2023
The source adds that it surveyed over 100 professionals and over 60 companies, of which 47 percent belonged to the retail segment, 37 percent were manufacturers, and 37 percent were advertising agencies.
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Newtail. (July 14, 2023). Advertising agencies' leading goals with digital retail media campaigns for manufacturers in Brazil as of May 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1406658/ad-agencies-leading-goals-digital-retail-media-campaigns-brazil/
Newtail. "Advertising agencies' leading goals with digital retail media campaigns for manufacturers in Brazil as of May 2023." Chart. July 14, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1406658/ad-agencies-leading-goals-digital-retail-media-campaigns-brazil/
Newtail. (2023). Advertising agencies' leading goals with digital retail media campaigns for manufacturers in Brazil as of May 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1406658/ad-agencies-leading-goals-digital-retail-media-campaigns-brazil/
Newtail. "Advertising Agencies' Leading Goals with Digital Retail Media Campaigns for Manufacturers in Brazil as of May 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1406658/ad-agencies-leading-goals-digital-retail-media-campaigns-brazil/
Newtail, Advertising agencies' leading goals with digital retail media campaigns for manufacturers in Brazil as of May 2023 Statista, https://www.statista.com/statistics/1406658/ad-agencies-leading-goals-digital-retail-media-campaigns-brazil/ (last visited November 23, 2024)
Advertising agencies' leading goals with digital retail media campaigns for manufacturers in Brazil as of May 2023 [Graph], Newtail, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1406658/ad-agencies-leading-goals-digital-retail-media-campaigns-brazil/
