During a 2023 survey among manufacturers in Brazil, half of the respondents reported investing between one and 10 percent of their marketing budget in digital retail media. Around 20 percent said they allocated between 11 and 35 percent of the budget to that channel, while seven percent stated they did not spend on digital retail media.
Digital retail media spending as a percentage of manufacturers' marketing budget in Brazil as of May 2023
The source adds that it surveyed over 100 professionals and over 60 companies, of which 47 percent belonged to the retail segment, 37 percent were manufacturers, and 37 percent were advertising agencies.
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Newtail. (July 14, 2023). Digital retail media spending as a percentage of manufacturers' marketing budget in Brazil as of May 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1406641/digital-retail-media-spending-percentage-manufacturers-marketing-budget-brazil/
Newtail. "Digital retail media spending as a percentage of manufacturers' marketing budget in Brazil as of May 2023." Chart. July 14, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1406641/digital-retail-media-spending-percentage-manufacturers-marketing-budget-brazil/
Newtail. (2023). Digital retail media spending as a percentage of manufacturers' marketing budget in Brazil as of May 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1406641/digital-retail-media-spending-percentage-manufacturers-marketing-budget-brazil/
Newtail. "Digital Retail Media Spending as a Percentage of Manufacturers' Marketing Budget in Brazil as of May 2023." Statista, Statista Inc., 14 Jul 2023, https://www.statista.com/statistics/1406641/digital-retail-media-spending-percentage-manufacturers-marketing-budget-brazil/
Newtail, Digital retail media spending as a percentage of manufacturers' marketing budget in Brazil as of May 2023 Statista, https://www.statista.com/statistics/1406641/digital-retail-media-spending-percentage-manufacturers-marketing-budget-brazil/ (last visited December 03, 2024)
Digital retail media spending as a percentage of manufacturers' marketing budget in Brazil as of May 2023 [Graph], Newtail, July 14, 2023. [Online]. Available: https://www.statista.com/statistics/1406641/digital-retail-media-spending-percentage-manufacturers-marketing-budget-brazil/
