In 2024, marketers from retail companies based in Germany, Australia, United Kingdom, and the United States were asked how artificial intelligence improved their campaigns. In nearly 90 percent of cases, AI would save time needed to set a campaign, while another 71 percent of marketers said they intended to invest in AI to boost customer engagement in 2024.
Opinions of retail marketers regarding AI adoption in selected countries in 2024
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Opinions of retail marketers regarding AI adoption in selected countries in 2024
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SAP. (June 12, 2024). Opinions of retail marketers regarding AI adoption in selected countries in 2024 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1406557/retail-marketers-opinions-on-ai-adoption/
SAP. "Opinions of retail marketers regarding AI adoption in selected countries in 2024." Chart. June 12, 2024. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1406557/retail-marketers-opinions-on-ai-adoption/
SAP. (2024). Opinions of retail marketers regarding AI adoption in selected countries in 2024. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1406557/retail-marketers-opinions-on-ai-adoption/
SAP. "Opinions of Retail Marketers regarding Ai Adoption in Selected Countries in 2024." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1406557/retail-marketers-opinions-on-ai-adoption/
SAP, Opinions of retail marketers regarding AI adoption in selected countries in 2024 Statista, https://www.statista.com/statistics/1406557/retail-marketers-opinions-on-ai-adoption/ (last visited March 16, 2025)
Opinions of retail marketers regarding AI adoption in selected countries in 2024 [Graph], SAP, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1406557/retail-marketers-opinions-on-ai-adoption/
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