Retail marketers opinions on AI adoption in selected countries 2024

Published by Daniela Coppola, Aug 22, 2024

In 2024, marketers from retail companies based in Germany, Australia, United Kingdom, and the United States were asked how artificial intelligence improved their campaigns. In nearly 90 percent of cases, AI would save time needed to set a campaign, while another 71 percent of marketers said they intended to invest in AI to boost customer engagement in 2024.

Opinions of retail marketers regarding AI adoption in selected countries in 2024

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Release date

June 2024

Region

Australia, Germany, United Kingdom, United States

Survey time period

March 21 to 27, 2024

Number of respondents

1,027 marketers

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Statistics on " Automotive e-commerce in the United States "

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Overview

5

Players

8

Consumption

6

Online traffic

5

Brands' profile

5

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Topics

Artificial intelligence (AI) in European e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) in the NordicsArtificial intelligence (AI) in the United StatesArtificial intelligence in e-commerce
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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