In 2024, marketers from retail companies based in Germany, Australia, United Kingdom, and the United States were asked how artificial intelligence improved their campaigns. In nearly 90 percent of cases, AI would save time needed to set a campaign, while another 71 percent of marketers said they intended to invest in AI to boost customer engagement in 2024.
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Everything on "Artificial intelligence (AI) in European e-commerce" in one document: edited and divided into chapters, including detailed references.
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