As of 2023, the majority share of consumers from three major South African e-commerce marketplaces earn a high level of income. Of these three, Zando.co.za has the highest portion of high-income earners, with 48 percent. However, Takealot.com has the highest share of low-income earners, with 28 percent.
Share of online shoppers on major South African marketplaces in 2023, by income level
Recalculated to only include respondents that provide income information, recode based on ’’Monthly/annual household income (local currency)’’, Single Pick.
Survey questions:
"Which of these online shops have you bought something from
in the past 12 months?" Multi Pick.
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Statista Consumer Insights. (June 15, 2023). Share of online shoppers on major South African marketplaces in 2023, by income level [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of online shoppers on major South African marketplaces in 2023, by income level." Chart. June 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. (2023). Share of online shoppers on major South African marketplaces in 2023, by income level. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of Online Shoppers on Major South African Marketplaces in 2023, by Income Level." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights, Share of online shoppers on major South African marketplaces in 2023, by income level Statista, https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/ (last visited November 21, 2024)
Share of online shoppers on major South African marketplaces in 2023, by income level [Graph], Statista Consumer Insights, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
