As of 2023, the majority share of consumers from three major South African e-commerce marketplaces earn a high level of income. Of these three, Zando.co.za has the highest portion of high-income earners, with 48 percent. However, Takealot.com has the highest share of low-income earners, with 28 percent.
Share of online shoppers on major South African marketplaces in 2023, by income level
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Share of online shoppers on major South African marketplaces in 2023, by income level
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Recalculated to only include respondents that provide income information, recode based on ’’Monthly/annual household income (local currency)’’, Single Pick.
Survey questions:
"Which of these online shops have you bought something from
in the past 12 months?" Multi Pick.
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Statista Consumer Insights. (June 15, 2023). Share of online shoppers on major South African marketplaces in 2023, by income level [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of online shoppers on major South African marketplaces in 2023, by income level." Chart. June 15, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. (2023). Share of online shoppers on major South African marketplaces in 2023, by income level. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of Online Shoppers on Major South African Marketplaces in 2023, by Income Level." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights, Share of online shoppers on major South African marketplaces in 2023, by income level Statista, https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/ (last visited January 04, 2025)
Share of online shoppers on major South African marketplaces in 2023, by income level [Graph], Statista Consumer Insights, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1406556/income-level-of-online-shoppers-on-major-south-african-marketplaces/
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