Share of online shoppers on major South African marketplaces 2023, by income level
As of 2023, the majority share of consumers from three major South African e-commerce marketplaces earn a high level of income. Of these three, Zando.co.za has the highest portion of high-income earners, with 48 percent. However, Takealot.com has the highest share of low-income earners, with 28 percent.