Share of online shoppers on major South African marketplaces 2023, by income level

Share of online shoppers on major South African marketplaces in 2023, by income level

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Statistic: Share of online shoppers on major South African marketplaces in 2023, by income level
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Source

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Release date

June 2023

Region

South Africa

Survey time period

2023

Number of respondents

1,735 respondents

Supplementary notes

Data taken from various reports.

Recalculated to only include respondents that provide income information, recode based on ’’Monthly/annual household income (local currency)’’, Single Pick.
Survey questions:
"Which of these online shops have you bought something from in the past 12 months?" Multi Pick.

Base: n=1,342 takealot.com shoppers.
n=203 bidorbuy.co.za shoppers.
n=190 zando.co.za shoppers.

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Statistics on " E-commerce in South Africa "

Other statistics that may interest you E-commerce in South Africa

Overview

5

Digital users

5

Online marketplaces

4

Major players

4

Consumer behaviour

5

Online payments

5

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