During a survey among internet users in Spain in December 2022, 78.5 percent of respondents said they recalled indoor out-of-home (OOH) ads at shopping centers or malls. This was followed by 47.1 percent of respondents saying they recalled ads inside stores, while 37.4 percent said they recalled them inside subway stations.
Share of consumers recalling indoor out-of-home (OOH) advertising in Spain as of December 2022, by space
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IAB Spain. (January 18, 2023). Share of consumers recalling indoor out-of-home (OOH) advertising in Spain as of December 2022, by space [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406517/consumers-recalling-indoor-advertising-spain/
IAB Spain. "Share of consumers recalling indoor out-of-home (OOH) advertising in Spain as of December 2022, by space ." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406517/consumers-recalling-indoor-advertising-spain/
IAB Spain. (2023). Share of consumers recalling indoor out-of-home (OOH) advertising in Spain as of December 2022, by space . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406517/consumers-recalling-indoor-advertising-spain/
IAB Spain. "Share of Consumers Recalling Indoor Out-of-home (Ooh) Advertising in Spain as of December 2022, by Space ." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1406517/consumers-recalling-indoor-advertising-spain/
IAB Spain, Share of consumers recalling indoor out-of-home (OOH) advertising in Spain as of December 2022, by space Statista, https://www.statista.com/statistics/1406517/consumers-recalling-indoor-advertising-spain/ (last visited December 22, 2024)
Share of consumers recalling indoor out-of-home (OOH) advertising in Spain as of December 2022, by space [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1406517/consumers-recalling-indoor-advertising-spain/
