During a survey among internet users in Spain in December 2022, 61 percent of respondents said they recalled out-of-home (OOH) ads at bus stops. This was followed by 58.9 percent of respondents saying they recalled OOH ads on urban transport, while 42.3 percent said they recalled it on billboards.
Share of consumers recalling out-of-home (OOH) advertising in Spain as of December 2022, by format
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IAB Spain. (January 18, 2023). Share of consumers recalling out-of-home (OOH) advertising in Spain as of December 2022, by format [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1406516/consumers-recalling-outdoor-advertising-formats-spain/
IAB Spain. "Share of consumers recalling out-of-home (OOH) advertising in Spain as of December 2022, by format ." Chart. January 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1406516/consumers-recalling-outdoor-advertising-formats-spain/
IAB Spain. (2023). Share of consumers recalling out-of-home (OOH) advertising in Spain as of December 2022, by format . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1406516/consumers-recalling-outdoor-advertising-formats-spain/
IAB Spain. "Share of Consumers Recalling Out-of-home (Ooh) Advertising in Spain as of December 2022, by Format ." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1406516/consumers-recalling-outdoor-advertising-formats-spain/
IAB Spain, Share of consumers recalling out-of-home (OOH) advertising in Spain as of December 2022, by format Statista, https://www.statista.com/statistics/1406516/consumers-recalling-outdoor-advertising-formats-spain/ (last visited August 24, 2024)
Share of consumers recalling out-of-home (OOH) advertising in Spain as of December 2022, by format [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1406516/consumers-recalling-outdoor-advertising-formats-spain/