In 2023, a relatively high share of consumers from three major South African e-commerce marketplaces have a bachelor's degree or equivalent, with Zando.co.za having the largest percentage share of 55 percent. Bidorbuy.co.za shoppers followed, with a portion of 49 percent of those surveyed.
Share of online shoppers on major South African marketplaces in 2023, by education level
Survey questions:
’What is the highest level of education you have completed?’’ Single Pick
"Which of these online shops have you bought something from in the past 12 months?" Multi Pick
Base: n=1,342 takealot.com shoppers, n=190 zando.co.za shoppers, n=203 bidorbuy.co.za shoppers.
*Lower secondary education - not eligible for university studies.
*Upper secondary education - eligible for university studies.
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Statista Consumer Insights. (June 15, 2023). Share of online shoppers on major South African marketplaces in 2023, by education level [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406514/education-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of online shoppers on major South African marketplaces in 2023, by education level." Chart. June 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406514/education-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. (2023). Share of online shoppers on major South African marketplaces in 2023, by education level. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406514/education-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights. "Share of Online Shoppers on Major South African Marketplaces in 2023, by Education Level." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1406514/education-level-of-online-shoppers-on-major-south-african-marketplaces/
Statista Consumer Insights, Share of online shoppers on major South African marketplaces in 2023, by education level Statista, https://www.statista.com/statistics/1406514/education-level-of-online-shoppers-on-major-south-african-marketplaces/ (last visited December 22, 2024)
Share of online shoppers on major South African marketplaces in 2023, by education level [Graph], Statista Consumer Insights, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1406514/education-level-of-online-shoppers-on-major-south-african-marketplaces/
