Share of online shoppers on major South African marketplaces 2023, by education level

Share of online shoppers on major South African marketplaces in 2023, by education level

CharacteristicNo formal education/primary schoolLower secondary education*Upper secondary education*Technical/vocational educationBachelor degree or equivalentMasters degree or equivalentDoctoral degree or equivalent
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Statistic: Share of online shoppers on major South African marketplaces in 2023, by education level
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Release date

June 2023

Region

South Africa

Survey time period

2023

Number of respondents

1,735 respondents

Supplementary notes

Data taken from various reports.

Survey questions:
’What is the highest level of education you have completed?’’ Single Pick
"Which of these online shops have you bought something from in the past 12 months?" Multi Pick
Base: n=1,342 takealot.com shoppers, n=190 zando.co.za shoppers, n=203 bidorbuy.co.za shoppers.

*Lower secondary education - not eligible for university studies.
*Upper secondary education - eligible for university studies.

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Statistics on " E-commerce in South Africa "

Other statistics that may interest you E-commerce in South Africa

Overview

5

Digital users

5

Online marketplaces

4

Major players

4

Consumer behaviour

5

Online payments

5

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