In 2023, approximately a third of surveyed consumers in the United States said they made the switch to store brand consumer goods, because they prefer to buy the lowest priced item. Just under 30 percent of shoppers said they had switched to a store branded item for availability reasons.
Leading reasons why consumers made a switch to store brand consumer goods in the United States in 2023
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InMobi. (April 30, 2023). Leading reasons why consumers made a switch to store brand consumer goods in the United States in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1406506/why-switch-to-store-brand-goods-in-the-usa/
InMobi. "Leading reasons why consumers made a switch to store brand consumer goods in the United States in 2023." Chart. April 30, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1406506/why-switch-to-store-brand-goods-in-the-usa/
InMobi. (2023). Leading reasons why consumers made a switch to store brand consumer goods in the United States in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1406506/why-switch-to-store-brand-goods-in-the-usa/
InMobi. "Leading Reasons Why Consumers Made a Switch to Store Brand Consumer Goods in The United States in 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1406506/why-switch-to-store-brand-goods-in-the-usa/
InMobi, Leading reasons why consumers made a switch to store brand consumer goods in the United States in 2023 Statista, https://www.statista.com/statistics/1406506/why-switch-to-store-brand-goods-in-the-usa/ (last visited November 22, 2024)
Leading reasons why consumers made a switch to store brand consumer goods in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1406506/why-switch-to-store-brand-goods-in-the-usa/
