During a survey among internet users in Spain in December 2022, 16.3 percent of respondents said they would interact with digital out-of-home (DOOH) advertising because of something that caught their attention. This was followed by 13.5 percent of respondents citing the possibility to get discounts and offers, while 11 percent mentioned being able to expand product information.
Leading reasons to interact with digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022
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IAB Spain. (January 18, 2023). Leading reasons to interact with digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1406498/leading-reasons-consumers-interact-with-digital-outdoor-advertising-spain/
IAB Spain. "Leading reasons to interact with digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022." Chart. January 18, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1406498/leading-reasons-consumers-interact-with-digital-outdoor-advertising-spain/
IAB Spain. (2023). Leading reasons to interact with digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1406498/leading-reasons-consumers-interact-with-digital-outdoor-advertising-spain/
IAB Spain. "Leading Reasons to Interact with Digital Out-of-home (Dooh) Advertising According to Consumers in Spain as of December 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1406498/leading-reasons-consumers-interact-with-digital-outdoor-advertising-spain/
IAB Spain, Leading reasons to interact with digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 Statista, https://www.statista.com/statistics/1406498/leading-reasons-consumers-interact-with-digital-outdoor-advertising-spain/ (last visited December 22, 2024)
Leading reasons to interact with digital out-of-home (DOOH) advertising according to consumers in Spain as of December 2022 [Graph], IAB Spain, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1406498/leading-reasons-consumers-interact-with-digital-outdoor-advertising-spain/
