In 2023, younger consumers in the United States were more likely to make the switch to store brand consumer goods than older generations. Specifically, nearly 60 percent of U.S. shoppers aged 18 to 24 said they had recently made the switch to store brand products, while only a third of those aged 55 and over said the same.
Consumers who made a switch to store brand consumer goods in the United States in 2023, by age group
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InMobi. (April 30, 2023). Consumers who made a switch to store brand consumer goods in the United States in 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1406476/switch-to-store-brand-goods-in-the-usa-by-age/
InMobi. "Consumers who made a switch to store brand consumer goods in the United States in 2023, by age group." Chart. April 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1406476/switch-to-store-brand-goods-in-the-usa-by-age/
InMobi. (2023). Consumers who made a switch to store brand consumer goods in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1406476/switch-to-store-brand-goods-in-the-usa-by-age/
InMobi. "Consumers Who Made a Switch to Store Brand Consumer Goods in The United States in 2023, by Age Group." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1406476/switch-to-store-brand-goods-in-the-usa-by-age/
InMobi, Consumers who made a switch to store brand consumer goods in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1406476/switch-to-store-brand-goods-in-the-usa-by-age/ (last visited August 25, 2024)
Consumers who made a switch to store brand consumer goods in the United States in 2023, by age group [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1406476/switch-to-store-brand-goods-in-the-usa-by-age/